Announcing: DubLaw




My name is Tara Murphy. I am an attorney and owner of Neon Esquire, a boutique IP / business law firm based in Minneapolis, Minnesota. I am also the creator of DubLaw, and I want to take a minute to share with you how this project came to be.

I’ve never been one to follow a traditional path. During undergrad, I majored in Molecular and Cellular Biology. For ten years after that, I worked in the corporate offices of luxury retailers as a fashion merchandiser. Then I went to law school and, no surprise, I found the niche practice areas interested me the most: fashion, beauty, advertising, and cannabis law. Following the advice of a beloved professor, I hung my own shingle in 2016. From the beginning, I knew my firm had to reflect my style, my passion, and my approach to the law: modern creativity. However, when I researched systems to implement into my firm’s practice management, I routinely found myself saying, “There has to be a better way.”

Businesses are changing. How people work is changing. Technology is changing. Everything around us seems to be changing…except for the legal field. I wondered how it was possible, with all the technology available today, I still needed expensive case management systems and multiple programs or applications to keep my practice running along? And why did I need to outsource repetitive work to admins when things like automated workflows existed? It felt like a giant waste of time, energy, and money…and that’s because it was. After months of research and hours spent trying new programs and software- I found out I was right. There was a better way, and it’s called Dubsado.


What is Dubsado?

Dubsado is a business management system initially developed for creative entrepreneurs like photographers and graphic designers. However, I’ve found that with a little time, energy, and know-how, I was able to customize my Dubsado account into the best practice management system available for my law firm.


What Can Dubsado Do for My Law practice?

Since implementing Dubsado this past Spring, I’ve been able to get rid of many programs, apps, and software I previously used, including Clio, Lexicata / Clio Grow, Hello Sign, Acuity, and Gmail canned emails just to name a few. I was also able to integrate many of my favorite systems with Dubsado, so I could continue using LawPaw, QuickBooks, Google Sheets, and more. Dubsado has given me the creative flexibility to create a branded world that is true to my firm, serves my clients’ needs and my practice areas. But more importantly, Dubsado gives me the power to create automated workflows, which I’d never been able to do with any other software before honestly. With Dubsado I’ve been able to:

  • Get rid of expensive practice management software that doesn’t do everything I need.

  • Get rid of extraneous programs, apps, and logins (and passwords!) that I had to use to supplement my less than perfect case management system.

  • Save time by creating automated workflows that don’t require me to lift a finger once everything is in place.

  • Save money by not paying admins to do work that can be fully automated.

  • Save face by not forgetting to follow up with leads or potential new clients.

  • Save stress by not having to reinvent the wheel for policies and procedures I do all the time.


What is DubLaw?

DubLaw is a series of intensive courses created by me, a lawyer, to help other lawyers incorporate Dubsado into their practices. Through pre-recorded classes and live Q&As, I will share my knowledge. And by using actual examples from my firm’s practice, I will show you how to make a software system work for you and your firm, not the other way around. I am also available for one-on-one hourly consultations that can be added a la carte at any time. And, for those too busy to sit and learn the system, I will soon offer my templates, canned emails, and workflows for sale too. I’ve also created a DubLaw Facebook community where we can continue to grow along with Dubsado as updates are continually being rolled out.



Isn’t it time for a change?

DubLaw was designed to help you save time, money, and your sanity, and I’m ready to help you to do so by offering the first course: DubLaw Foundations

DubLaw: Foundations is the only six-week course specifically designed to teach other legal professionals how to incorporate Dubsado into their legal practice. This class is perfect for lawyers or firm staff who want a substantive introduction to all the significant components of Dubsado regardless of their skill level or experience with the program.

I look forward to sharing with you how Dubsado can simplify your practice, so that you can enjoy your life.

Get Ready to Do a Lot More for a Lot Less


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